The Signature Reset
30 Points
+
Real Bonus Stack
$975
+
Backed In Writing
3 Promises
→
Your Investment
$895
Nº 01 — Why It's Safe to Say YesThe Triple Pure Promise

Three promises that make the worry our problem, not yours.

Pure home, pure air, pure peace of mind. Every Reset is backed in writing — so the only thing you have to do is enjoy a home that feels brand new.

Promise Nº 01

The Performance Promise

Miss any one of the 30 points? We return and re-clean it free, within 48 hours. Every point is photographed and timestamped, so nothing slips by.

Promise Nº 02

The Pure Air Promise

We measure your air (PM2.5) before and after, under sealed, controlled conditions — and verify a measurable reduction before we leave. If the number doesn't move, we re-treat on the spot, free. Only if that still fails is the air-quality portion refunded.

Promise Nº 03

The Sensitivity Promise

Sensitive home? Every product is plant-based and fragrance-conscious. Should anyone react to what we used within 72 hours, you receive a full refund — plus a $200 promotional bonus toward your next cleaning.

Nº 02 — The Branded DeliverableThe 30-Point SOP

The printed checklist you hold at the end of every visit.

Each of the thirty points is completed, photographed, and timestamped — a documented record of a genuinely pure home, handed to you before we leave.

Photographed
Timestamped
Plant-based products
HEPA filtration throughout
Pre / post air readings
  • 01✓Refrigerator exterior & handles disinfected (Force of Nature)
  • 02✓Stovetop, knobs, hood & filter degreased (Branch Basics + microfiber)
  • 03✓Microwave interior & exterior
  • 04✓All countertops & backsplash
  • 05✓Sink & faucet polished, drain treated
  • 06✓Cabinet faces wiped with the grain
  • 07✓Dishwasher exterior & control panel
  • 08✓Floor: HEPA vacuum → microfiber mop with Branch Basics
  • 01✓Toilet — bowl, seat, base, behind tank
  • 02✓Shower / tub — glass, tile, grout, fixtures
  • 03✓Vanity, sink, faucet, mirror
  • 04✓Cabinet fronts & handles
  • 05✓Towel bars, hooks, light switches
  • 06✓Exhaust fan dusted
  • 07✓Floor: HEPA + microfiber mop
  • 01✓Bed made / linens turned (extra: linen-change service)
  • 02✓Nightstands, dressers, surfaces dusted
  • 03✓Mirrors & glass
  • 04✓Baseboards & door frames
  • 05✓Floor: HEPA vacuum carpets / rugs or hard floor
  • 01✓All upholstery HEPA vacuumed
  • 02✓Coffee tables, side tables, electronics surfaces
  • 03✓Window sills, blinds (light dust)
  • 04✓Ceiling fans, light fixtures (within reach)
  • 05✓Floors: HEPA + appropriate mop
  • 01✓All light switches & door handles disinfected
  • 02✓Air-vent covers wiped, pre / post particulate measured
  • 03✓Entryway including welcome mat shaken / vacuumed
  • 04✓Trash bins emptied & interior wiped
  • 05✓Air reading taken, recorded & photographed
Nº 03 — InvestmentPricing Reference

Choose the depth of purity your home is ready for.

From a single signature Reset to a fully managed wellness home. Every tier is documented, plant-based, and backed by the Triple Pure Promise.

Residential · Per Visit
Signature

The Reset

$895 – $1,950

The full 30-point deep clean, pre/post air readings, and your documented Certificate of a Clean Home. The entry point into the Pure Home standard.

Reserve The Reset →
Elevated

The Sanctuary

$1,495 – $2,950

Everything in The Reset, plus 24-hour air purification and full textile care — for a home that feels like a retreat long after we leave.

Reserve The Sanctuary →
Signature Estate

The Estate

$3,500 – $7,500

The Sanctuary delivered by a dedicated three-person team with whole-home air mapping. The complete, white-glove pure-home experience.

Inquire — The Estate →
Memberships · Monthly
MembershipFrequencyMonthly
MaintenanceBi-weekly$895 – $1,800Join →
LifestyleWeekly$1,800 – $3,200Join →
ConciergeWeekly + on-call$2,500 – $4,500Join →
Estate Concierge24/7 multi-property$5,000 – $12,000Inquire →
For Business · B2B
ServicePrice
Workspace Reset (one-time)$0.40 – $0.65 / sq ftRequest →
Wellness Partner (retainer)$1,800 – $6,000 / moRequest →
Hospitality (per turn)$450 – $900Request →
Wellness Facility (retainer)$2,500 – $8,000 / moRequest →
Nº 04 — Included With Your ResetThe Bonus Stack

Five real additions — no coupon math.

Every bonus below is a service or product we physically deliver during or after your Reset. Nothing on this list is a discount dressed up as "value."

  • Pantry Toxin AuditWe swap three conventional products under your sink for safe alternatives.$200
  • Nursery / Pet Zone ProtocolGentlest-possible care for your littlest family members.$175
  • Founder's Direct LineNinety days of direct access for anything you need.$300
  • Air-Quality Monitor — Yours to KeepA branded home monitor, so you watch your own readings stay clean after we leave.$150
  • Mid-Cycle Air Re-TestOne free return visit between Resets to re-check your air.$150
Total Real Value$975
Nº 05 — Full Ingredient TransparencyThe Products We Use

Every bottle we bring into your home — named, and fully disclosed.

We clean with three plant- and mineral-based systems and nothing else. No fragrance masking, no mystery "surfactant blends." Below is each brand, its complete ingredient list, and exactly where it touches your home inside our 30-point checklist.

Plant & mineral-based
Fragrance-conscious
No bleach · no ammonia
Independently certified
Product Nº 01

Branch Basics

Ultimate Starter Kit + 33oz Concentrate Refills (×4)

One fragrance-free concentrate, diluted into All-Purpose, Bathroom, Streak-Free and Foaming Wash bottles. A single bottle replaces nearly every conventional cleaner in the home. pH 8.5.

Concentrate Ingredients
  • Purified Water
  • Decyl Glucoside (sugar-based cleanser)
  • Organic Chamomile Flower Extract (Chamomilla Recutita)
  • Coco-Glucoside (sugar-based cleanser)
  • Sodium Citrate (food-grade emulsifier)
  • Lauryl Glucoside (sugar-based cleanser)
  • Sodium Bicarbonate (food-grade baking soda)
  • Sodium Phytate (plant-based antioxidant)
  • Soapberry Fruit Extract (Sapindus Mukorossi)
MADE SAFE® CertifiedFragrance-FreeNon-GMOCruelty-Free
Product Nº 02

Force of Nature

Electrolyzed-Water Appliance + Activator Capsules

A countertop appliance runs an electric current through a capsule of salt, water and vinegar to make an EPA-registered disinfectant + cleaner on demand — no residue, no fumes, safe around kids and pets when used as directed.

Starting Ingredients
  • Water (tap or filtered)
  • Salt (Sodium Chloride)
  • Vinegar (Acetic Acid — sets the pH)
What it becomes: Hypochlorous Acid (HOCl) — the germ-killer your own immune system makes — plus Sodium Hydroxide at just 0.0000003% as the grease-cutting detergent.
EPA-Registered DisinfectantKills 99.9% of GermsNo Fragrance / Dyes
Product Nº 03

Attitude Home

All-Purpose · Kitchen Degreaser · Bathroom · Glass · Floor

A coordinated line of plant- & mineral-based sprays, each tuned to a surface. Made with ≥ 94% naturally sourced ingredients and EWG VERIFIED® for full transparency.

All-Purpose Ingredients
  • Caprylyl Glucoside (plant surfactant)
  • Myristyl Glucoside (plant surfactant)
  • Water
  • Propanediol (corn-derived solvent)
  • Sodium Carbonate (washing soda)
  • Citric Acid
  • Sodium Hydroxide (pH adjuster)
  • Soapberry Fruit Extract (Sapindus Mukorossi)
EWG VERIFIED®ECOLOGO® CertifiedPETA Vegan≥94% Natural
The Tools · No Chemicals, No Ingredients
Equipment

True-HEPA Vacuums

Sealed HEPA filtration captures fine dust, dander and allergens instead of stirring them back into the air — the foundation of every floor, upholstery and air-quality point.

Equipment

Color-Coded Microfiber

A fresh, area-specific microfiber cloth for every zone so nothing cross-contaminates between kitchen, bath and living spaces. Lifts grime with far less product.

Ingredient lists above are the brands' publicly published formulas (manufacturer sites, EWG & Consumer Reports), shown for transparency. Manufacturers update formulas from time to time — the label on the bottle we use in your home is always the final word. Force of Nature is an EPA-registered disinfectant; Branch Basics is MADE SAFE® certified; Attitude is EWG VERIFIED®. Have a sensitivity? Tell us before your Reset and we'll adjust to unscented options.

Nº 06 — Mapped to the 30-Point ChecklistWhere We Use Them

Each product, matched to the checkpoint it cleans.

The same thirty points you receive photographed and timestamped — now showing which product handles each one. Disinfecting is done with Force of Nature; everyday cleaning with Branch Basics and Attitude; dust and air with sealed HEPA and microfiber.

Branch Basics — everyday cleanForce of Nature — disinfectAttitude — surface-specificHEPA / Microfiber — dust & air
  • 01✓Refrigerator exterior & handles disinfectedForce of Nature
  • 02✓Stovetop, knobs, hood & filter degreasedAttitudeBranch Basics
  • 03✓Microwave interior & exteriorBranch Basics
  • 04✓All countertops & backsplash — cleaned, then food-zones disinfectedBranch BasicsForce of Nature
  • 05✓Sink & faucet polished, drain treatedForce of NatureBranch Basics
  • 06✓Cabinet faces wiped with the grainAttitudeHEPA / Microfiber
  • 07✓Dishwasher exterior & control panelBranch Basics
  • 08✓Floor: HEPA vacuum → microfiber mopHEPA / MicrofiberAttitude
  • 01✓Toilet — bowl, seat, base, behind tankForce of Nature
  • 02✓Shower / tub — glass, tile, grout, fixturesAttitudeForce of Nature
  • 03✓Vanity, sink, faucet, mirrorBranch BasicsAttitude
  • 04✓Cabinet fronts & handlesBranch Basics
  • 05✓Towel bars, hooks, light switches (high-touch)Force of Nature
  • 06✓Exhaust fan dustedHEPA / Microfiber
  • 07✓Floor: HEPA + microfiber mopHEPA / MicrofiberAttitude
  • 01✓Bed made / linens turnedHEPA / Microfiber
  • 02✓Nightstands, dressers, surfaces dustedBranch BasicsHEPA / Microfiber
  • 03✓Mirrors & glassBranch BasicsAttitude
  • 04✓Baseboards & door framesBranch Basics
  • 05✓Floor: HEPA vacuum carpets / rugs or hard floorHEPA / MicrofiberAttitude
  • 01✓All upholstery HEPA vacuumedHEPA / Microfiber
  • 02✓Coffee tables, side tables, electronics surfacesBranch BasicsHEPA / Microfiber
  • 03✓Window sills, blinds (light dust)Branch BasicsHEPA / Microfiber
  • 04✓Ceiling fans, light fixtures (within reach)HEPA / MicrofiberBranch Basics
  • 05✓Floors: HEPA + appropriate mopHEPA / MicrofiberAttitude
  • 01✓All light switches & door handles disinfectedForce of Nature
  • 02✓Air-vent covers wiped, pre / post particulate measuredHEPA / Microfiber
  • 03✓Entryway including welcome mat shaken / vacuumedHEPA / Microfiber
  • 04✓Trash bins emptied & interior wiped / deodorizedForce of Nature
  • 05✓Air reading taken, recorded & photographedHEPA / Microfiber
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